Your Brand Gets Affordable Targeted Exposure at Sugar Social
We're creating sweet new opportunities - your product can reap the benefits of "buzz" whether you're in Nashville or New Jersey, Thailand or Texas. Read on to discover our sophisticated, creative, fresh, and fabulous new promotional event.
Gabe's Gurl Event Productions develops and hosts upscale events for foodies, chocolate lovers, wine enthusiasts, and dessert & confections connoisseurs who have very few options to regularly "feed" their craving for innovative culinary experiences. Because GGEP chooses to do things a differently, we invest our time, energy, knowledge, and experience into OUR passion- seeing unique, high-quality specialty food, beverage, and luxury lifestyle brands generate exposure, grow, thrive, and STAND OUT in a very crowded and competitive economically-challenged marketplace.
History
On February 13, 2010, Gabe's Gurl Event Productions launched Sugar Social - An Exclusive Dessert Tasting Experience at the high-end "O" Gallery in downtown Nashville to rave reviews from appreciative sugarists. The sweet new “dessert tasting meets cocktail social” lured foodies, chocolate enthusiasts, and the serious sweets connoisseur, all of whom enjoyed the Valentine’s Edition debut. It featured sips of Barefoot Bubbly Rose Cuvee sparkling wine, Young’s Double Chocolate stout, and X-Rated Liqueur served in Astor Chocolate Liquor Cups. The dessert bar showcased a beautiful custom-made 3-tier vanilla cake with fresh berry and crème filling covered in marbled fondant, luscious chocolate raspberry truffles, and hand-cut and artfully decorated heart cookies by local pastry artisan Noi Gifts and Gourmet. Guests perused and shopped beautiful original art and the Sweet Boutique, and were raving over the art and eats alike! Because it is an original event and the only one of its kind in the region- and it snagged us our first ever review (thanx Lindsey at Spoon Saga!), we anticipated Sugar Social would become a sought-out tasting destination and venue for gourmet product discovery. Boy, have we developed!
Details
Growth has led to improvements to the initial event model. Sugar Social currently takes place in Nashville, partnering with the city's most chic, creative, and unexpected locations to give our clients, partner brands, and guests a truly unique, top-notch experience; our 100% original dessert celebration consists of ...
... an exclusive showcase and tasting featuring premium desserts, sweets, pastries, and confections - NOTHING is off limits, and creativity rules
... an enlightening and unique custom cocktail pairing with hospitality firm b. Merry Group- wines, spirits, brews, and concoctions abound
... The Sweet Boutique, our "cash bar" of foodie tees, unique themed gifts and gadgets, imported treats, new-to-market eats & sips, and fun stuff
... the Candy Station, build-your-own mix of nostalgic, new, and unusual confections, just for us grownups
... SWAG Sack gourmet gifts bags full of indulgent HIGH-QUALITY product samples from our partner brands- don't ever call it a goodie bag
... a relaxed, intimate, social environment- NO tradeshow bustle and noise, children to distract, bright lights, cavernous ballrooms, grab & go
Purpose
Sugar Social, like ALL Gabe's Gurl experiences, provides the upscale yet relaxed atmosphere at which our guests (urban sophisticates, food and beverage enthusiasts, localites, recognizable names, food journalists and bloggers, industry professionals) can discover amazing new (and new-to-them) products and brands, hear the story and inspiration behind the company, and feel the passion that goes into each piece and product you create. Our sampling and see-in-person opportunities get you in front of your targeted market and ultimately boost your brand's bottom line.
Demographic
The Sugar Social guest is
... 25 to 55 years old
... 60% Female
... Avid dessert, wine, and food connoisseur
... Social media savvy
... Professional
... Above-average HHI
... Appreciates fine art, wine, and jewelry
... Spends regularly on specialty food and beverage
Benefits
Small or large, every company and entrepreneur has to make marketing budgets work harder, faster, and longer. In just a few short hours on one day, you are C O N N E C T I N G with potential new customers, buyers, and media contacts who may or may not have experienced or discovered your product(s), S A M P L I N G your product(s) to consumers and journalists already interested in your product(s), S H A R I N G your true story and passion to an extra-social crowd, and E X P O S I N G your brand to valuable word-of-mouth and industry buzz.. Participating allows your brand to benefit from the relationships and connections that we're working daily to develop.
Sugar Social fits a variety of different needs for different brands:
... boost knowledge of the dessert menu at your restaurant
... serve as your regular tasting event for BRIDES-TO-BE and customers
... launch your business or announce new location
... refresh your company image or assist in re-branding
... promote a product or introduce a new one
Excellent- now you're thinking up your own awesome reasons!
Opportunities
Because we strive to create a unique experience, don't expect to hear the same old "booth" information. We don't have "vendors" or "booths" - only exhibitors, exhibits, and partners. We would enjoy the chance to feature your product- there are many ways to get involved, including:
:: Presenting Partner ::
:: Supporting Partner ::
:: Taste Partner ::
:: SWAG Partner ::
:: Beverage Partner ::
:: Wine Partner ::
:: Media Partners ::
Questions?
Don't hesitate to contact us anytime for more information and to customize your participation opportunity. We look forward to working with you.